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Best of Rudi Schiffer

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Heard it on the river: Tunica getting national interest

3 November 2008

Part of WEBSTER FRANKLIN'S job as head of the TUNICA CONVENTION & VISITORS BUREAU is to be upbeat and positive in his role selling the county's attractions to the outside world. He does a good job at it and in a recent visit discussed some of those things that bode well for the future in Tunica. The county continues to gain positive exposure as the GATEWAY to the Mississippi Blues Trail. A recent article in the WASHINGTON POST along with a GOLF CHANNEL focus on Tunica's three golf courses and how they can be part of the Mississippi Blue Trail is evidence of the popularity of the this growing heritage tourism opportunity in the Delta, he told us. Webster continues to work with local and state officials to gain funding for the proposed Gateway to the Blues Visitor Center and Museum and progress is continuing on all fronts for this future attraction.

To put a new face on the CVB's efforts to attract visitors,the it has retained cs2 - CARPENTER/SOSSAMAN/SULLIVAN of Memphis as its new advertising agency. Having worked with this firm, I can attest to its credentials. Principal BRIAN SULLIVAN and Webster have met with each casino over recent weeks and are now working on a new brand and advertising campaign that will be unveiled during the first quarter of next year. It appears that the new push will offer more of an emotional appeal to potential tourists. In the meantime, plenty of visitors are coming through the TUNICA AIRPORT with a reported 75,000 flying in making it the third busiest airport in the state. New construction is also underway there.

Catfish farmers in Mississippi are smiling today after U.S. Rep. BENNIE THOMPSON announced a deal where HARRAH'S and MGM MIRAGE casinos in the state would use their farm-raised fish rather than foreign imports. The multi-million deal is a good one for the casinos, not only getting delicious home grown food for their customers but providing a helping hand for the industry which has been seeing declining sales.

Nice to see friends move up the ladder. JIVANI DELWIS, a pretty native of Sri Lanka, has been at the HORSESHOE for many years and has moved from the former Asian restaurant to manager of N'awlins Restaurant and is now room manager for JACK BINION'S STEAKHOUSE. It's easy to spot her when you enter the room...her huge friendly smile greets you even before you can say hello and her take charge energy keeps things moving. Her welcome extended right to our table where a few moments after being seated we were treated to surprise appetizer of a tender lamb chop, seared Ahi tuna and a scallop seeped in a wonderful sauce.

I thought the Bucket List was a movie but see it really is the name of the bucket full of food you can get at SMOKEY JOE'S at SAM'S TOWN. Good take off. The next sold out FIGHTS AT THE FITZ is this Saturday Nov. 8. Might be too late to get a ticket but they still on sale at the casino.

PEARL RIVER RESORT, with its two fine casinos, garnered a bunch of awards, 67 in all, from STRICTLY SLOTS MAGAZINE. Top honors in 1st and 2nd place finishes were in Best Overall Casino, Best Overall Casino Hotel, Best Slot Service and Best Penny, Nickel, Quarter and Dollar slots. The Resort and CEO DALE HIPSH, are working hard to gain more upscale gamers and its recent opening of MIKO, a first class restaurant with a half million dollar wine collection attests to that. A full review of MIKO is in this issue of JACKPOT.

Down south a bit, there is a group appearing at HARLOW'S CASINO in Greenville that I grew up listening to and loving, THE TEMPTATIONS. "Get Ready" and head there for the Nov. 15 appearance of this enduring group of sweet singers. Ticket Master can help you out.

Still time to get your tickets for a special event...the 8th ANNUAL RED CARPET BASH at HOLLYWOOD CASINO for the kids at ST. JUDE CHILDREN'S RESEARCH HOSPITAL. For only a hundred bucks you will enjoy a fab night that will include cocktails, dinner, live entertainment by Dr. Zarr's Amazing Funk Monster and a live/silent auction. Black tie is optional for the "80s' themed event and you can get your tickets at 901-373-5051.

Sundays in November will be fun at HORSESHOE with random slot jackpots that will pay out up to $50,000 in the PAYOUTS PLUS promo, if you have your Total Rewards in the machine. Be there from noon to 7 pm. and Lady Luck may tap you on the shoulder. Across the street, SHERATON is giving away $40,000 in free slot play on Saturdays in Nov. Sister property, HARRAH'S, not to be left out of the mix, is giving away $250,000 cash every Saturday this month. Between 2 and 10 pm., Total Rewards card members are invited to the second floor promotions booth to receive a scratch card worth between $5 and $100 in free slot play. However, the kicker is that if you match all six digits with a hidden number, you will win $250,000 in cash. There is more to it so get details at the booth.

RIVER BEND LINKS is closing for the winter starting Dec. 1 and will re-open March 1. Still plenty of time to enjoy the good weather. You can check out the course with a virtual tour at riverbendlinks.com. PGA PRO JESSE WEEKS says the course will have a new fleet of golf carts next year.

"I like to play poker with politicians. They're east to beat....sometimes in poker it's smarter to lose with a winning hand so that you can win later with a losing hand. Politicians can't accept that."

Robert Redford in Havana (1990)

LAISSEZ LE BON TEMPS ROULER.

Rudi Schiffer

Rudi Schiffer is a long time columnist and contributing writer for Jackpot Magazine, the South’s leading gaming publication, and for casinocitytimes.com, the world’s leading casino industry internet news distributor. He is also owner and co-host of the 20-year-old Goodtimes Radio Show, now simulcast on Fridays from 3-6 PM Central Time from Country Classic 1180 AM, Memphis networked with KMIS 1050 AM, and 103.9 KGLU FM from Kennet, MO covering parts of Missouri, Illinois, Kentucky, Tennessee and Mississippi. His radio show is also archived at audiovegas.com. A Boston University Journalism graduate, he resides in Memphis, TN. Known as the "Voice of Tunica" for his support the gaming jurisdiction for two decades, he was also recently named to Memphis Business Quarterly Magazine’s 3rd annual “The Power Players, Who’s Who” of Memphis.He is also a contributing writer for Southern Gaming & Entertainment and Mississippi Gaming.

Rudi Schiffer Websites:

www.AudioVegas.com
Rudi Schiffer
Rudi Schiffer is a long time columnist and contributing writer for Jackpot Magazine, the South’s leading gaming publication, and for casinocitytimes.com, the world’s leading casino industry internet news distributor. He is also owner and co-host of the 20-year-old Goodtimes Radio Show, now simulcast on Fridays from 3-6 PM Central Time from Country Classic 1180 AM, Memphis networked with KMIS 1050 AM, and 103.9 KGLU FM from Kennet, MO covering parts of Missouri, Illinois, Kentucky, Tennessee and Mississippi. His radio show is also archived at audiovegas.com. A Boston University Journalism graduate, he resides in Memphis, TN. Known as the "Voice of Tunica" for his support the gaming jurisdiction for two decades, he was also recently named to Memphis Business Quarterly Magazine’s 3rd annual “The Power Players, Who’s Who” of Memphis.He is also a contributing writer for Southern Gaming & Entertainment and Mississippi Gaming.

Rudi Schiffer Websites:

www.AudioVegas.com