Rudi Schiffer is the well-known author of Heard It On The River, a column appearing in Jackpot Magazine, the South's leading gaming newspaper published every two weeks by Morris Media.
A native of Boston who now lives in Germantown, Tn., Schiffer has been an editor for the Associated Press and for many years owned and operated Schiffer Associates, a public relations consulting firm, part of the international WorldCom PR network. For the past ten years he has been involved with all of Tunica's ten casinos through editorial and advertising work and is a well-known personality at all of the casinos.